On Wednesday, July 22, 2020, the ALA Commissary Council conducted the second in a planned series of live virtual events to address the hot-button issues vital to DeCA sales growth.
Participants from the Defense Commissary Agency as well as Industry discussed marketing, promotions, logistics, category teams, signage, promotions, eCommerce, and sales numbers.
PowerPoint presentation is available for download: ALA Commissary Virtual Event – July 22, 2020
If you missed the first ALA Commissary Virtual Event on Growing Sales, download the presentation below.
Participants included Ret. Admiral Bianchi, Special Assistant for Commissary Operations at the Defense Commissary Agency; Tracie Russ, Director of Sales and Hector Granado, Director of the Marketing Directorate, both also from the Defense Commissary Agency; and Steve Rossetti, Legislative Affairs Advisor, ALA.
PowerPoint presentation is available for download: ALA Virtual Event – June 4 2020