Editor’s Note: This release was edited by Larry Lapka
On a Positive Note, NEXCOM Posts Increased December 2020 Sales • VIRGINIA BEACH
Amid the pandemic, retail ups and downs and other factors, the Navy Exchange Service Command (NEXCOM) managed to post its first positive sales month in December 2020, the first increase in sales it has generated in many months.
Based on flash figures from the exchange service, December 2020 sales were $262.13 million, a 2.68-percent increase from December 2019 sales of $255.30 million.
Not only did this represent the first sales increase NEXCOM posted in fiscal 2020, but it was the first time since November 2018 in fiscal 2018 that it generated a sales increase in its stores, again based on flash sales reports.
The exchange service did not post a single positive sales month in fiscal 2019, so it was a span of about two years that it had not posted a positive sales month based on flash sales reports.
Rich Honiball, NEXCOM executive vice president, Global Merchandising and Marketing Officer, stated that the December results “were reflective not just of our efforts during the month, but also due to the several of the strategies put in place prior to COVID and the necessary shifts made by the teams during the pandemic.”
Among the programs that NEXCOM has used to bolster sales activity during recent months was the NEX Drive/Up Program, which was launched in select NEX locations on Sept 3. The Drive/Up Program allows customers to safely pick up merchandise curbside.
This positive sales vibe was found in both CONUS sales and those overseas.
According to NEXCOM’s December 2020 flash report, the NEX’s CONUS stores generated $181.95 million in sales during the month, a 2.77 increase from the $177.05 million these stores produced in December 2019.
Overseas stores performed similarly, percentage-wise, with these venues generating $80.19 million in sales, a 2.47-percent increase from the $78.25 million they produced a year earlier.
Although the uptick in sales during December 2020 is encouraging, NEXCOM’s fiscal 2020 sales total remains down from the previous year. According to flash sales through December — the next-to-last month of the fiscal year — the exchange service recorded $2.03 billion in sales, a nearly 7-percent dip from the $2.18 billion in sales it accrued through this point during fiscal 2019.
NEXCOM Flash Sales, December 2020 (000)
Area December 2020 December 2019 % Increase
CONUS $181,947 $177,051 +2.77%
Overseas $80,185 $78,251 +2.47%
Worldwide $262,133 $255,302 +2.68%
Source: NEXCOM Flash Reports
A customer at the Souda Bay, Greece, Navy Exchange maintains 6 feet of social distancing and wears a cloth face covering while shopping there. The cashier also maintains pandemic-related protocols.