Editor’s Note: This release was edited by Larry Lapka
Commissary Gift Cards Reach Important Saturation, Usage Levels; ‘Open-Value’ Cards Make Mark • FORT LEE
The Defense Commissary Agency (DeCA) recently reported that its commissary gift card program has reached and surpassed a few important levels of saturation and usage.
According to Bob Bunch, DeCA’s gift card program manager, in the nine years since the program began, nearly 1.1 million cards have been purchased and more than $37.8 million in groceries have been bought using them, for a nearly 94-percent redemption rate.
“Commissary gift cards are a very popular and generous means to give the gift of groceries to authorized patrons — whether they are near or far,” Bunch said, adding that the numbers he reported are “fantastic.”
During the holidays, giving and receiving commissary gift cards has become an easier process with the availability of “open-value” cards, which lets the purchaser set their own dollar limit per card from $5 up to $300.
The open-value cards were initially available at only 40 commissaries, while the standard fixed-value $25 and $50 cards were available worldwide.
The open-value cards are now available worldwide in commissaries, and at Navy Exchange Service Command (NEXCOM) and Army and Air Force Exchange Service (AAFES) stores.
According to DeCA, the Navy Exchanges began selling the open-value cards in May 2018, and AAFES, after pilot-testing these cards throughout 2019, officially began selling them in June 2020.
Commissaries also sell the NEXCOM and AAFES gift cards on their respective service installations.
“This level of cooperation between commissaries and the exchanges is part of an ongoing effort to make the military installations one-stop shopping destinations for all authorized patrons,” Bunch said.
Edited by Larry Lapka