Convention Sponsorship Opportunity

Open to All: Revised Sponsorship Opportunity


ALA 74th National Convention

“Charting A Path Toward Growth”

October 18th 19th 20th 21st 2021


Dear ALA Members:

This revised notice is to provide you with the opportunity to be a key sponsor at this year’s ALA National Convention with a breakthrough virtual event.  To say we are in unusual times would be an understatement so the presentations during this event from our resale partners and select industry and government experts will be must attend events.

This year’s convention theme is “Charting A Path Toward Growth

and these updates will be critical to your business success moving forward (See attached draft agenda).  It is also anticipated that this event will be widely attended by both industry and government executives.

Our goal in executing our sponsorship program for this event will be to maximize the placement and recognition of our event sponsors.  As always, your sponsorship is critical to making this event successful.  Here is an outline and the details of the revised sponsorship levels:

Presenting Sponsor $10,000  (20) Registrations

  • Branding in all Presentations and Web site

Platinum Sponsor $7,500 (15) Registrations

  • Branding in Government Presentations and Web site

Gold Sponsor $5,000  (10) Registrations

  • Branding in Government Presentations and Web Site

Silver Sponsor $2,500 (2) Registrations

  • Event Program
  • Branding with Guest Speakers and Web Site


Sponsorship opportunities will be limited so we request you take positive action as soon as possible.

Once the ALA staff receives your commitment you will receive instructions on providing the need graphics from your company along the necessary invoice to outline the transaction.  If you have already provided a sponsorship you may register up to 20 attendees at no charge depending on sponsorship level

This year’s Convention may be the most important in the history of the ALA and the Military Resale System.  ALA Member companies have provided incredible support for the association for over 100 years.  We know we can count on your support now!

For additional Questions or Information please contact Bob Ellis at or 817-201-9921.

Please provide your sponsorship confirmation or changes to sponsorship upgrade  to Bob Ellis NLT 17 September to reserve your opportunity.

Staff and ALA volunteer leadership are working diligently to finalize all convention details including agendas, and more. In the interim, please feel free to register at the early bird rate using the link below:


Very Respectfully,


Steve Rossetti



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