Convention 2021 UPDATE!


     A Virtual Event

“Charting A Path Toward Growth”

 COVID Delta Variant spread forces ALA Annual conference to be held virtually.  The ALA Annual Conference originally scheduled to be held at the Norfolk Waterside Marriott on October 18-21 will now be held on-line.  We had to move to the virtual format because several government agencies could not attend, and several corporate policies of ALA member companies were not allowing travel due to the spread of the COVID Delta Variant.  Those who have already registered will have the option to convert their registration to the lower virtual rate and receive a refund for the balance.  ALA is planning a full slate of conference for 2022–and COVID-permitting—will be held in person.


Monday, October 18, 2021

9:00am – 12:00pm BOD Meeting

12:00 pm– 12:30pm BREAK

12:30pm -1:00pm Annual Meeting of Members Luncheon -BOD/Treasurers update and Chapter of Excellence presented


Tuesday, October 19, 2021

8:00am – 8:30am Opening Ceremony Conference Chair Ms. Stephanie Supplee

8:30am – 9:15am NEXCOM CEO (invited)

9:15am – 10:00am Washington Update – Mr. Steve Rossetti, ALA President

10:00am – 10:30am Networking Break

10:30am – 11:30am AAFES CEO (Invited)

11:30am – 12:15pm MCX Director Business and Support Services, HQ’s USMC (Invited)

12:15am – 2:00pm Networking Lunch-Awards ALA Distinguished Service and Lifetime Achievement Awards

2:00pm – 2:45pm VCS Executive Director (invited)

2:45pm – 3:15pm CGX Commander (invited)

3:15pm – 3:30pm Networking Break

3:30pm – 4:30pm Guest Speaker- Congresswoman Luria (VA) 2nd


Wednesday, October 20, 2021

8:30am – Opening Remarks

8:30am – 9:15am Guest Speaker – OSD

9:15am – 10:00am MFAN Speaker – Delia Johnson

10:00am – 10:30am Networking Break

10:30am – 11:30pm OSD Guest Speaker Mr. Ed Brown, MWR and Resale Policy

11:30am – 1:00pm – Chief Merchandising Officer Forum with Q&A


Military resale agency collaboration and future merchandising and marketing efforts. A panel of discussion of efforts resale agencies are taking to come together to improve operations and patron service. The panel will include: Hope Thompson Director of Marketing, Coast Guard Exchange; Amy Kanfer, Chief Merchandising Officer, Veterans Canteen Service; Rich Honiball, Executive Vice-President,

 Global Chief Merchandising and Marketing Officer; Jennifer Wible, Deputy Director, Business Operations Chief Operating Officer, Marine Corps Community Services; Karen Cardin, Chief Merchandising Officer, Army

and Air Force Exchange Service; Chris Burns, Executive Director, Sales, Marketing and Logistics, Defense Commissary Agency.

1:00pm – 1:30pm Networking Break

1:30pm – 2:15pm DeCA CEO – (Invited)

2:15pm – 2:20pm Closing Remarks


Thursday, October 21, 2021- Foodservice Workshop

09:00 – 09:15   Opening Remarks and Introductions

Steve/Bob Franco

09:15 – 09:45   Kevin Scott (AYRO). Cuisine Trends for 18-30

09:45 – 10:15   Jon Floyd. Operational Considerations for 18-30

10:15 – 10:45   Services Dietitians Roundtable

10:45 – 11:30   CPFD Distribution/Prime Vendor Challenges

11:30 – 12:15   Dave Staples. March 2022 Food show

12:15 – 12:30   Robert Franco. Closing Remarks



 Thursday, October 21, 2021—Hampton Roads Golf tournament and Oyster Roast   JEB Little Creek Norfolk, VA


(Registration separately)

2021 ALA 73rd National Convention and Food Service Workshop October 18-19,20, 21; A Virtual Event

Attention ALA Members:

We are pleased to announce that registration for the 74th Annual Convention, taking place October 18-20 and Food Service Workshop October 21, 2021 is now OPEN!

Staff and ALA volunteer leadership are working diligently to finalize all convention details including agendas, and more. In the interim, please feel free to register at the early bird rate using the link below:



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