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Morale Welfare and Recreation


MWR is a military acronym that stands for Morale, Welfare and Recreation. The term is given to a complete range of community support and quality of life programs for members of the Armed Forces, their families, and retirees at more than 2,000 facilities on U.S. military bases throughout the world. MWR facilities encompasses a wide variety of services, including sports and physical fitness centers, food and beverage outlets, lodging programs, child development, youth activities, entertainment, travel and leisure. The MWR programs operated by each branch of the military contribute to the retention, readiness, mental, physical and emotional well-being of the U.S. Armed Forces and their family’s sales totaling more than $3.6 billion in 2002, each military service has its own MWR program. MWR activities are categorized as both appropriated funded (taxpayer) and nonappropriated funded (self generated) activities. ALA understands the nuances of this marketplace and can assist members as needed.

ALA provides members with a wealth of information directly related to selling, promoting and distributing your products to the Veterans Canteen Service. Members have WEB access monthly store sales, scheduled store reset dates, category reviews, the Veterans Canteen Services strategic plan, notices to the trade, news releases, and any policy or procedure changes. All this information is available to our members regardless of where they are in the world via the WEB. To help members understand the types of information available, we have provided a user guide that is also available on line.

Other benefits of membership include topic specific meetings focused on helping you expand your business with the military resale system. In addition to regional meetings, we have two national meetings each year to update members. One meeting is focused exclusively on MWR and provides members to meet with buyers and review their marketing and promotion strategies, gain insight on operational plans, and exploring with member’s current the use of best business practices. The second meeting is held the beginning of the governments new fiscal year and provides each of the retail commands (Commissary, Exchange, Veterans Canteen Services and MWR) to discuss their strategic initiatives and marketing plans for the new fiscal year.

Applying for membership to our Association can be completed by submitting your application using our on line WEB form or by submitting you form to our Member Support Team. If you have any questions don’t hesitate to contact us at membership@ala-national.org and we will be more than happy to help you.



American Logistics Association
1101 Vermont Avenue, NW
Suite 1002
Washington, DC 20005
Phone: (202) 466-2520
Fax: (240) 823-9181
email: membership@ala-national.org