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2019 Exchange Impact Workshop 26.03.19 - 27.03.19

March 26th, 2019 - March 27th, 2019
All Day Event
Event Details:

2019  Exchange Impact Workshop
March 26-27, 2019
Omni Park West
Dallas, TX 

Register Online

ALA and The Exchange invite you to the March business workshop in Dallas, Texas.  We will be discussing key factors that are converging to drive the future of resale and what this means to your company. We can drive for success together to serve our men and women in uniform!

Topics include:

AAFES is exploring opportunities to leverage existing CPFR relationships and develop new CPFR programs with existing partners to link sales and marketing best practices, such as category management and supply chain planning and execution processes to increase availability while reducing inventory, transportation, and logistics costs.

Collaborative Planning, Forecasting, and Replenishment (CPFR) is a strategy for improving supply chain efficiency and effectiveness by making demand transparency drive the execution of the supply chain participants to maximize value for the end customer.  Fundamentally, CPFR aims to convert the supply chain from a disjointed, ineffective, and inefficient "push" system to a coordinated "pull" system based on end customer demand.

CRM Marketing Technology Workshop - This breakout will be a "how to" open forum that discusses the use of the Exchange’s marketing technologies and how those build the brand for ALA members.
         - Using digital footprints and geo-fencing collaboratively
         - Marketing Metrics
         - Optimizing your marketing spend
         - Data and Customer Insights

Expanded Patronage
         - Disabled Veterans Benefit

         - CAC holders (DoD)

Ecommerce – Opportunity to expand assortment offerings to our expanded customer base.
         - Via drop ship directly to the customer – The best way to reach our authorized Veterans, and drive additional sales with targeted marketing.

DeCA / Exchange Collaboration
         - Planning events and marketing for the calendar year
         - Monthly calibration of performance via teleconference with all

Collaborative Marketing across the Exchange
         - Home for the Holidays (American Greetings / $5K per family across each service)
         - Pay Your Bill (Exchange Credit Program / one family across each service)

PIM (Product Induction Management)
         - Training / Workshop / Q&A

Preliminary Schedule for Planning Purposes
Monday, March 25, 2019 - DFW Chapter Golf Tournament (Tentative)

Tuesday, March 26, 2019 - General Session & Impact Workshops (breakouts), with a Networking Reception in the evening

Wednesday, March 27, 2019 - General Session & Impact Workshops, closing remarks by 5pm

Hotel Details
The headquarters hotel for this meeting is the Omni Dallas Hotel at Park West located at 1590 LBJ Freeway, Dallas, TX 75234. The Omni Park West is offering a discounted group rate to industry attendees: $160 single/double, plus taxes.  To take advantage of this discount, contact the Omni at 800-843-6664 and identify yourself with the "2019 Exchange Impact Workshop".  This discounted rate will be offered through 5pm central, February 25, 2019, or until the ALA room block fills.  Hotel rooms are reserved on a first come, first served basis and attendees are encouraged to make reservations as soon as possible for best availability.


Industry Registration Form for Check Payments only



American Logistics Association
1101 Vermont Avenue, NW
Suite 1002
Washington, DC 20005
Phone: (202) 466-2520
Fax: (240) 823-9181
email: membership@ala-national.org