ALA Exchange Council – AAFES Virtual Update to Industry
August 25 @ 8:00 am - 10:00 am UTC+0
On August 25th, AAFES’ CEO will present a virtual update to industry.
Open to all ALA Members and Companies
9:00am to 11:00am EST | 8:00am to 10:00am CST
Invitation Only
- Registration to free for ALA Members. To register, send your company email address to bellis@ala-national.org.
- If you have questions you would like addressed by the AAFES Directorate ➜ Send your company email address(s) and questions to bellis@ala-national.org
Guest Speakers
- Tom Shull, CEO
- Ana Middleton, Chief Merchandising Officer
- Chris Burton, Hardlines
- Martha Robuck, Softlines
- Chris Burton, Consumables
- Eric Sidman, PAR-PIM
- Eric Bowman, Omnichannel Marketing
- Kyle Allison, eCom operations
- David Lemons, Social Media Marketing Opportunities
- Sandi Lute, CRM
- Jim Skibo, Logistics update
Roundtable Agenda
| 0800 – 0815 | ALA President Introduction of AAFES CEO |
| 0815 – 0830 | Exchange Overview (Tom Shull) |
| 0830 – 0840 | Overview of MD/CE (Ana Middleton) |
| 0840 – 0855 | Hardlines (Chris Burton) |
| 0855 – 0910 | Softlines (Martha Robuck) |
| 0910 – 0925 | Consumables (Eric Sidman) |
| 0925 – 0940 | PAR and PIM Update (Eric Boen) |
| 0940 – 0955 | Omnichannel Marketing (Kyle Allison) |
| 0955 – 1010 | eCom Operational (David Lemons) |
| 1010 – 1025 | Social Media and Marketing Opportunities (Sandi Lute) |
| 1025 – 1040 | CRM (Jim Skibo) |
| 1040 – 1055 | LG (pending confirmation) |