Online Supplier Directory (OSD)

Suppliers Compete for Your Business on Your Desktop

The days of spending hours on the phone comparing prices are over! ALA has created a one-stop shop for our industry. As you begin to evaluate contracts and review who offers the most for your purchasing dollars, visit the ALA Business Resource Guide to search the largest online listing of suppliers. The ALA Business Resource Guide lists over 300 suppliers for you to quickly and easily compare prices and get the most value for your purchasing dollar.

The ALA Business Resource Guide was created specifically for serious buyers of industry products or services. The guide also incorporates a desktop search mechanism, allowing product searchers to download a free application that makes the directory quickly accessible from the user’s computer desktop. In addition, the directory has implemented Request for Information (RFI) functionality, allowing visitors to contact multiple suppliers – at the same time and with blind copies – with the click of a button. Both features are becoming increasingly popular among users and are a valuable business opportunity for suppliers who want to reach a worldwide audience with just a few clicks of a button.

Visit the ALA Business Resource Guide today to start your search for products and services or to make a listing that will bring the world to your desktop.


When military resale leaders are ready to buy, they turn to the ALA Online Supplier Directory (OSD) to cut through the clutter of traditional search engine results. Imagine blending Google with the Yellow Pages. Now imagine a green alternative to printed directories. It’s all there with this online supplier directory.

OSDs are emerging as the preferred method of searching within the business sector. Unlike traditional search engines, OSDs focus on a small niche of products and services, producing extremely relevant search results for the end user. By nature, OSDs serve a specific industry and are usually maintained by seasoned veterans in the industry, such as associations like ALA.

Within the ALA Business Resource Guide online searchers easily locate products and services unique to our industry without the clutter of a general Internet search engine. Additionally, this year’s ALA Business Resource Guide offers a fantastic new feature – a product showcase that allows users to view specific products and special offers right on the front page of the guide.

Users have the option of performing keyword-driven searches, or a category-specific search. Both methods produce the most industry-relevant results on the Web, and the ALA Business Resource Guide is updated and corrected continuously, unlike a printed directory that is often outdated by the time it is printed. Plus, the way military resale professionals have to multi-task these days, it is more convenient to toggle from the online guide to spreadsheets and other web data than it is to refer back to print directories.

The ALA Business Resource Guide allows you to search for specialized providers of desired goods or individual products. The guide also includes Request for Information (RFI) functionality which allows users to contact participating suppliers with a click of your mouse. In addition, the downloadable Desktop Search application enables you to search for items directly from a small search window on your computer desktops, making the search process as convenient and time-efficient as possible. You’ll have instant, one-click access to the buyers guide and the ALA Web site at any time – even if you are not logged on to your browser.

For suppliers, there are many advantages to advertising in ALA’s Online Supplier Directory including cost, tracking, and flexibility. For a small administrative fee (packages start at $395 for an entire year), a supplier company can prominently display their company logo, offer complete contact information, and provide a detailed company description and profile page. Also, online advertisers can quickly analyze click-through numbers and Web traffic to gain a clear picture of what is and isn’t working. And, online content can be updated within seconds, with relatively no added cost.

If you’d like more information on advertising options, contact us at call (202) 466-2520.

Frequently Asked Questions