ALA Membership

ALA has allocated considerable resources to develop relationships with our military customers and with the leadership in the Department of Defense and Congress. ALA membership is recognized and respected in the marketplace.

Executive Briefing

Members rank our weekly electronic newsletter as one of the top benefits of membership. Stay on top if this dynamic business channel with the latest news, trends, research, and developments. Available every Friday you can begin your Monday morning in the know from any computer in the world.

Worldwide Directory

Published annually at the beginning of the year, the directory serves as the single powerful reference book you need to find the who’s who of military retail whether in industry or government. It is also a venue to give your company additional exposure at competitive rates.

Military Market Facts

When you get that call that the boss wants to know the details of the military market the following morning this is where you go. This presentation is timely, comprehensive and electronic so you can download it and manipulate as necessary.

ALA Online Access

You only need to cruise the site map to see the wealth of information available on the ALA web. Tailored to the needs of executives and managers in the military channel, you can find item listings by outlet, promotional performance, inventory levels in overseas warehouses along with detailed reports on your associations business. Developed by a team of key users, this information is keyed to your everyday needs.

Representation

The ALA Government Relations professionals work diligently to ensure that the military channel is at the forefront of local, state and federal policymakers. The staff is comprised of former senior military and civilian DoD leadership who are known and recognized on Capitol Hill. In addition, each year the ALA hosts a Congressional Caucus where members are given the opportunity to meet with senior DoD and elected officials to discuss issues impacting the military channel.

Professional Development

ALA annually seeks and receives approval from the Department of Defense to allow government officials to participate in our scheduled meetings and expos. ALA members are afforded the unparalleled opportunity to network with the CEOs and COOs of some of the largest retail operations in the world.

Meetings and Expositions

Be a part of the "insiders" that meet each year to network and discuss the strategy and tactics for the year ahead. Along with an annual national convention, there are additional meeting venues focused on each one of the major business categories: commissary, exchange, MWR, VCS.

"How To" Resource

If you have never done business with the government, your entry into the marketplace can be a daunting task. Our staff of professionals can advise you or go to market strategies and document preparation to help you on your way.

Chapters

So everyone does not live in Washington DC, there is a network of chapters to allow you to participate in your geographic local. As part of your membership, you are assigned to a chapter closest to your home location.

Affinity Programs

ALA members can save time and money by using one of the ALA’s affinity partners on a wide variety of personal and professional services.