The American Logistics Association represents nearly 200 of America’s leading manufacturers across a wide spectrum of products from consumer package goods to electronics and everything in between. The outlets in the military resale and MWR portfolio range from small grocery outlets in overseas locations to stores that do well over $1 million a week in sales. There are department stores, convenience stores, gas stations, food concessions, wine, beer and spirits outlets, child care centers, fitness centers, auto craft centers and libraries.
In many cases, the business environment in which daily transactions take place is unique to the military marketplace. Over the years, the commitment from industry to the military market place has led to an unparalleled level of support. The focus on execution and support to the stores by industry has led to increased customer satisfaction, increased store excitement, increases sales and increased profits /savings. Over the course of many years, this support structure has led to the evolution of a broker network that provides merchandising and marketing support to all levels of the resale equation. There are brokers who focus primarily on commissary only sales and there are those that represent clients in the entire military resale and MWR community.
You have products to sell, but how do you get them to the marketplace? Our association includes distributors who provide the logistical element to get your products to the intended destination whether it is in the United States or overseas.
The military channel has its own unique challenges from navigating government regulations about advertising to communication with members of congress and senior DoD officials. The ALA has several media members who specialize in understanding and communicating the nuances of the military marketplace to the public.
The ALA also hosts a group of service providers that deliver a needed set of tools to the military channel from consulting, to bill paying, data sourcing and management. Finally, if you do not find your category in the highlighted, you can join as an affiliate member.
A breakout of current membership is depicted in the following pie charts: